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Maroc Telecom More Than Doubles its Footprint in Africa

Acquires six companies as part of Etisalat’s Takeover Strategy

In a blockbuster deal announced earlier this week, the UAE telecoms firm, Etisalat, which has just completed its purchase of Vivendi’s 53-percent share of Maroc Telecom, sold its existing African operations to Maroc Telecom. For the Moroccan company, this adds Benin, Central African Republic, a second company in Gabon, Ivory Coast, Niger, and Togo to its operations in Morocco, Mauritania, Burkina Faso, Gabon, and Mali. For Etisalat, this consolidates their West African operations under one entity, another indicator that investors increasingly rely on Moroccan expertise to manage projects throughout Francophone Africa.

The deal, valued at $650 million, gives Etisalat a much stronger foothold on the continent and a proven platform, in Maroc Telecom, for expanding its operations further to compete with regional rivals for the growing telecoms and ITC business in sub-Saharan Africa. Etisalat’s acquisition of Maroc Telecom from Vivendi for $5.7 billion and the sale of its Africa operations in advance of the takeover of Maroc Telecom allow it to now control companies in 10 countries for the price it paid for Maroc Telecom’s ownership of its five existing operations.

Sanyalaksna Manibhandu, an analyst at NBAD Securities in Abu Dhabi, told Bloomberg, “It really makes sense they’re doing this. It’s a move to consolidate control of their west African assets as they obviously think Maroc Telecom can manage them better out of Casablanca better than they can out of the U.A.E.” In a related commentary carried on Forbes.com, Abdel Malek Alaoui noted, “There are obvious business consolidation and rationalization benefits to both companies as Maroc Telecom’s Middle East partner makes no bones about wanting to snap up state-owned incumbents as well as expand its mobile licenses in West Africa.”

Maroc Telecoms chief talks about upcoming Etisalat deal

Maroc Telecoms chief talks about upcoming Etisalat deal

He added, “Moreover, the Emirates and Morocco both have THE same goal: contribute to the security and stability of the Sahel and generate economic growth in a large zone ranging from the Atlantic Ocean to the Red Sea… Both countries share the same general views about religion, and have a moderate, tolerant practice of Islam. Both are also pretty aggressive business-wise. Although it does not have oil or natural resources except phosphates, Morocco launched in the mid 90’s an external business policy aimed at Africa entitled ‘economic diplomacy,’ and Moroccan groups have since increased market share in telecoms, banking, insurance, and IT. In 2013, Morocco became the second largest investor in the rest of Africa behind China.”

In yet another nod to Morocco’s growing international business prowess, Frédéric Ichay, a Paris-based lawyer who specializes in telecommunications and energy mergers opined that “this kind of restructuring is not unusual but it is interesting to see that for Etisalat, its investment arm in West Africa is going to be Maroc Telecom.”

As Mr. Alaoui concluded in this commentary, “Building bridges with the Middle East and investing in south-south partnerships with Africa is no new policy for Morocco. It’s rather one of the pillars of the strategy pursued by the Moroccan Monarch for years.” So for those commentators who question Morocco’s capacity to serve as a platform for greater business in Africa, Etisalat is providing a $5.7 billion answer.

US plan to Power Africa can benefit from Morocco’s renewable energy

On his recent trip to Africa, President Barack Obama announced his Power Africa initiative to spend $7 billion over 5 years to fund an electricity program in sub-Saharan Africa that includes geothermal, hydro, wind, and solar power.

Critics have attacked the plan from all directions: it is too small and doesn’t involve a long-term commitment; it doesn’t give enough attention to solar power; it doesn’t deal with distribution issues; and it doesn’t bring enough focus on cleaning up conditions that keep the global private power industry wary of investing in Africa—“poorly enforced property rights, corruption, and patchy enforcement of the rule of law.”

Yet no one denies the need as nearly 590 million people lack access to power in sub-Saharan Africa. Ironically, “indoor air pollution from wood stoves now kills 3.5 million people per year, more than AIDS and malaria combined.” In some cases, US regulations will have to be changed to support the project because some environmental rules restrict OPIC funding for projects that emit greenhouse gases. And due to the rural locations of many of those in need, renewable power, according to the International Energy Agency, “could be the most cost-effective option for expanding energy access in about 70 percent of rural areas in developing countries.” One solution already provided by the US company SKYei, is the installation of mini-grids powered by a hybrid of solar and gas that are inexpensive and well suited to rural areas. So far, Ethiopia, Ghana, Kenya, Liberia, Nigeria, and Tanzania have signed up for the first round of projects. Andrew Mayock of the Millennium Challenge Corporation (MCC) believes that the initial fund of $7 billion, which has already attracted an additional $9 billion in commitments from private sector investors, could grow to $30 billion in energy infrastructure investments annually.

Morocco and WAPP – where the roadmap is already en route

While Power Africa moves forward, there are burgeoning opportunities across the continent in central and west Africa. The Economic Community of West African States (ECOWAS), through its West Africa Power Pool (WAPP), has made regional power grid access a priority for the next decade. WAPP intends to integrate the various national power systems “into a unified regional electricity market – with the expectation that such mechanism would, over the medium to long-term, assure the citizens of ECOWAS Member States a stable and reliable electricity supply at affordable costs…facilitating the balanced development of diverse energy resources…for their collective economic benefit, through long term energy sector cooperation, unimpeded energy transit and increasing cross-border electricity trade.”

It should come as no surprise that Morocco is a significant player in WAPP through its close ties to ECOWAS and revived leadership of The Community of Sahel-Saharan States (CEN-SAD). More importantly, Morocco is a strong partner for energy development due to its dominant role in Africa in investing in renewable energies; its success in bringing electricity to 98% of its rural areas; and the logistical ties that exist between Morocco and the countries in Central and West Africa.

As this illustration from the African Development Bank indicates, trends in energy consumption and production favor a strong regional grid between Morocco and its neighbors to the south. Given the expanding utilization of its national resources for local projects, the region is collectively demanding more efficient and productive investment in all types of infrastructure. With this strong commitment to economic and human development, more reliable energy supplies are a core requirement. Reliable energy is an enabler and multiplier of opportunities across many sectors and is a key driver in attracting foreign direct investment, creating jobs and enhancing stability.

”The development of Africa’s electrical power sector is a prerequisite for growth in other industries. A regular, consistent power supply will do much to attract foreign investment and entice international companies to establish operations in Africa…Power sharing has become more prevalent in the African electrical power context in recent years…[as] neighboring countries have seen benefit on the sharing of electricity…countries with limited or unreliable power generation capacity will now have access to power, without the intensive capital investment required to construct new facilities.”

Despite the fading demand from the European leg of the Desertec project, which linked renewable energy from the Maghreb to European customers, it is now obvious that, given projected high growth for sub-Saharan Africa, Morocco’s strategic investments in renewable energies and extension of its power grid southward will provide a critical backbone for regional power distribution. Given the already extensive inputs in power generation and distribution in West and Central Africa, the US should consider broadening its Power Africa program in partnership with Morocco to accelerate the delivery of sustainable energy along the north-south power corridor in the region.