Words into Actions: Theme and Challenge for NAPEO conf. on Economic Growth

It’s hard to form a simple conclusion about the second day of the second regional NAPEO conference in Marrakech. Based on quality of presentations/discussions and strong and effective presenters and participants, the overall program merits a strong A. Those who attended last year’s launch in Algeria were struck at how much had been achieved in one year. And to hear the list of project launches announced during the day, next year’s conference in Tunisia should be even more stimulating and productive.

What’s driving the participants is a hard to distill confidence that the economies of the Maghreb cannot go back to the largely opaque systems that benefited few and disappointed many. It was quite interesting to have a few minutes with Ambassador Stu Eizenstat, whose name graces the first program to promote regional economic integration – the Eizenstat Initiative of 1998. He finds some satisfaction in how quickly the vision of regional economic growth has mushroomed, driven hard by the realities of the Arab Spring. Now, thanks to the tenacious vision of former Fulbrighter Julie Egan and her cohorts at the State Department, along with the Aspen Institute and Partners for a New Beginning, ably staffed by Toni Verstandig and her PNB-NAPEO team, using the model of building local partnerships to take ownership of developing and delivering projects that create opportunities and jobs, you walk into a room full of North African entrepreneurs, advocates, business people, and aspirants who want to make a difference as soon as possible.

I moderated a discussion on cross-border opportunities and challenges in the hospitality and tourism sectors. It was quite telling that Algerians filled half of the room. While Tunisia and Morocco strongly endorse and support tourism as a national priority, Algeria still has rigid entry requirements and lacks sufficient infrastructure for broad-based tourism. This didn’t stifle any of the enthusiasm in the room for trading ideas, floating concepts, and engaging in thoughtful exchanges about how to promote regional as well as national tourism programs. Having worked on tourism promotion a generation ago in the Arab world, I too shared some of Ambassador Eizenstat’s satisfaction that the North Africans in the room really get it…and they’re going to make it work.

It was also quite interesting that the strongest applause during Ambassador Ed Gabriel’s group discussion on Cross Regional Business Opportunities was when presenters said that it was time for North Africa to be treated on its own merits, not as adjunct to the Middle East. Several people raised the difficulties of doing business in the region because of arcane transportation regulations and lack of transparency in business and legal codes. Yet, as Nawal Elaidaoui, the P&G Manager for NW Africa concluded, that doesn’t mean it isn’t worth the effort to keep banging on the door and building local partners to advocate for change. Regimes are calculating how to survive, and win-win economic growth may be the smart money option.

This article was originally published on Morocco on the Move.

Emphasis on Youth and Women a major Pillar of the NAPEO Conference

The presenters at this year’s PNB-NAPEO conference in Marrakech are impressive. Most speakers have demonstrated expertise in a variety of enterprises or are enablers of ingredients for building businesses and jobs: venture capital, training, angel investors, and entrepreneurs. Most of the achievers are from Morocco, Tunisia, and Algeria, while the enablers are from the US–a heady mix of visionaries and realists intent on changing the landscape of economic growth in North Africa.

The theme was set on Tuesday in a “discussion” featuring former US Secretary of State Madeleine Albright; Walter Isaacson, CEO of the Aspen Institute; Mostafa Terrab, CEO of OCP Group; moderated by Hisham Melhem, Washington Bureau Chief of Al-Arabiya, on the topic of “A New Paradigm: Public-Private Partnerships.”

Ms. Albright paid homage to the youth of the Arab Spring, recognizing that the events that transpired and the transitions following, despite the media hype, are very complicated and important shifts in region. She emphasized that empowering youth will take a while. Secretary Albright noted that political and economic development go together and that the new governments must deliver what people; and private-public partnerships are a means of facing common needs. For the youth, it is overwhelming a question of justice and dignity. She was quite passionate about empowering women to have opportunities to make their contributions.

Mostafa Terrab spoke of the need to shift the perception of the role of corporations from “corporate social responsiblity” to “shared values”–the first carrying the burden of being perceived a ’cost’ to companies for doing business, while shared values takes a longer view and places the emphasis on the benefits of long term investing in local communities. This emphasis on local action was echoed by Isaacson who reminded the audience that business leaders, particularly at the local level, have a better ability to solve problems related to job creation than governments.

Terrab said that the paradox of Arab Spring–record corporate profits in 2011 while disparities between rich and poor widened–has not been resolved. He believes that companies have the capacity to make productive social investments but regulatory regimes do not recognize this as a value.

Throughout the day, there were announcements of specific initiatives to assist companies and entrepreneurs, from a $20 million franchising fund in Tunisia to new venture capital funds for the region. The Aspen Institute model, according to Mr. Isaacson, stresses local results from specific projects. There was a general consensus that corporations, students, and governments have to work closely together to generate the educational and training opportunities that make young people job ready in the shortest possible time. Mostafa Terrab added that entrepreneurship has to be valued within cultures and that a key objective is integrating soft skills into the education and training approaches.

It was a powerful introduction to follow on sessions that probed specific topics related to empowering, developing, financing, and creating enabling environments for new jobs and companies.

Speaking of supporting local businesses, I would be remiss if I didn’t mention three discoveries in Marrkech new to my itinerary that I recommend highly. For a most relaxing and reasonable hammam/massage experience, try Of course this must be followed by some of the freshest fruit drinks this side of California at; topped off by excellent thin crust pizza and fried calamari at Catanzaro, which can be found in numerous guides to Marrakech or at And for this I missed the hip-hop night at the hotel!!

This article was originally published on Morocco on the Move.