Our work in Intercultural Communications focuses on three broad areas:
- Cross-cultural communications to build staff competencies in dealing with people and institutions grounded in other cultures, especially across ethnic, national, and socio-economic differences.
- Interpersonal communications that build effective communications skills across differences in professional, organizational, and cultural backgrounds.
- Organizational communications that enable corporations and organizations to better manage internal growth and diversity through aligning company vision, culture, and communications behaviors.
It is remarkable that, in many ways, international business is still greatly affected by local environments and practices, which may confound or disable even the best planned and executed marketing effort.
While there is no fool-proof formula or set of rules for doing business overseas, there are mistakes that largely can be avoided if senior management and expatriate staff are sufficiently prepared to adapt their behaviors. Success is often specific to each venture and each culture, involving: